Ashok Leyland Light Commercial Vehicle Business on Rapid Growth Path
Bengaluru, 30th January, 2019:
Ashok Leyland, the Hinduja Group flagship, is on a growth path in its
Light Commercial Vehicle (LCV) Business. In April-December, FY 18-19,
the LCV business of
Ashok Leyland has grown a phenomenal 34% compared to similar period in
FY 17-18. Aiding in fueling the growth is its rapidly expanding
dealership and service network. Today, it inaugurated a new LCV
dealership on Hosur Road (near Electronics city), Bengaluru,
Karnataka. This is the 11th LCV dealership in the state. The new channel partner,
Magnum Motors, has a 3S (Sales, Service and Spares) facility and
has a state of the art showroom along with a workshop that is equipped
with the latest equipment. This new dealership will add to the extensive
LCV distribution network of over 500 touch
points. The Company currently offers a range of LCV products - DOST, PARTNER and MiTR across the country through its exclusive, state of the art dealership outlets.
Speaking about LCV business and its network expansion,
Mr. Nitin Seth, President - LCV, Ashok Leyland, said, “Ashok
Leyland products are considered the best in class in terms of fuel
efficiency, comfort and safety, and ahead of competition in terms of
quality, reliability and technology. This is reason for
the runaway success of ‘DOST’ and now ‘DOST+’. All our products have
been receiving encouraging response from our customers, including
customers from Bengaluru region. Our products were conceived and
launched to meet the evolving needs of Indian LCV customers
who are very cost sensitive. Our LCV family of customers has now grown
to over 2,00,000, across India. We are extremely proud that our track
record of service retention levels is exemplary with close to 80% of our
customers returning to our dealer workshops,
even after the warranty period. In line with our brand philosophy,
Aapki Jeet Hamari Jeet, we will remain committed to maintaining and even
enhancing the level of customer service and satisfaction.”
He further added, “We
will be focusing to fill the gaps in future, but with the focus on 2.5
ton to 7.5-ton GVW trucks and 13 to 40 seats in bus. We are already in
the process of investing Rs 400 crore towards
the development of new LCV platforms. Once new products start coming
in, we are aiming to substantially increase our market share from the
current 18%. We will introduce the models starting from April 2020. This
will coincide with the BS-VI emission norms
implementation and the new models will be EV-compliant from the
beginning, and hence we are also ready for the likely EV shift.”
Ashok Leyland LCV portfolio:
Ashok Leyland currently
has three products, namely, DOST 2.5-2.75 ton GVW, PARTNER 6.0-7.2 ton
GVW and MiTR bus 27 - 40 seat variants. Soon, Left-hand drive (LHD)
versions of the products will be introduced for
export where 80 per cent of the market is dominated by LCVs. The
short-term goal of the Company is to reach 100,000 vehicles per annum by
2022. DOST, PARTNER and MiTR are manufactured at Ashok Leyland’s
state-of-the-art Hosur plant.
DOST, Ashok Leyland’s
SCV (Small Commercial Vehicle) range includes DOST LiTE, DOST STRONG and
DOST+ to cater to different sections of the market and applications.
PARTNER, a modern and
highly fuel-efficient load carrier, caters to the 4 ton payload segment
and is available in both 4 tyre and 6 tyre options. It comes with Load
body options of 10ft, 11ft, 14ft and 17ft. PARTNER
is based on an internationally acclaimed vehicle platform and carries
the renowned ZD30 CRDI engine.
MiTR bus, based on the
same platform as PARTNER, comes in both standard bus and school bus
options. It provides superior mileage even in stop and go conditions.
MiTR School Bus complies with all school bus safety
norms and compliance codes and offers unmatched ride comfort.
For further information/media queries, contact:
Rajesh Mani, Head - Marketing and Corporate Communications
Rajesh.Mani@ashokleyland.com | Mobile:
+91 9500022922
Meenakshi Anand, Divisional Manager – Corporate Communication
Meenakshi.anand@ashokleyland.
